Destination Analysis

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The Destination Analysis attached provides details on the most searched for destinations from around the globe. Each report provides insight into the seasonality of these 50 destinations, as well as sharing AdWords Metrics (such as CPC and Ad Depth). This information is aimed at advertisers at every level of the auction to help them plan their campaigns with the most up to date information available.

We hope you find these reports useful. If so, we plan to share them on a regular basis:

Car Hire
Flights
Holidays
Hotels

Posted by Stephen Cunningham, Industry Analyst UK and Ireland

Destination Analysis Week 12

type="html">Please see the destination analysis below for the usual 5 industries. We've started to see some uplift in many areas, most notably in Car Hire, with double figure growth week on week across many of the top destinations. This is reflected in other areas, but is most pronounced in Car Hire.

Version 3.0 is on the way - this will include updated destination lists, a more comprehensive keyword bucket for the analysis, and Q1 2011 statistics for ad depth and CPCs.

Hostels

Holidays

Flights

Car Hire

Hotels

Stephen Cunningham, Industry Analyst