easyJet shares mobile success at Google's Think Mobile

type="html">Think Mobile, Google's annual event dedicated to the mobile advertising (R)evelution took place recently at the Royal Opera House in London. If you didn't make it in person, fear not! You can find the presentations on the
Think Mobile YouTube channel.

As we've said in other blog postings, we keep hearing great mobile success stories from Travel advertisers. One such story comes from easyJet, which saw a return of $11 for ever $1 spent on mobile; this is higher than their return on desktop search ads.

In the video below, easyJet UK Marketing Manager, Katie Stitson, speaks about the approach, testing methodology and results achieved.



Posted by Nate Bucholz, Industry Manager, Travel

Think Quarterly

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While we always think "travel first" on the Google UK Travel Blog, sometimes we would like to share with you information and ideas that are applicable to the wider community and all industries. Matt Brittin, Managing Director of UK & Ireland Operations for Google today kicked off Think Quarterly. Think Quarterly contains advice and wisdom from some of the brightest minds and leaders from Google and the UK business sector. In Matt's words, "Think Quarterly is a breathing space in a busy world. It's a place to take time out and consider what's happening and why it matters." We hope you find it both enjoyable and useful.

Posted by Nate Bucholz, Industry Manager

Think Mobile with ebookers

type="html">Watch Robert Define, Director of Product Strategy give insight into the transactional and brand aspects of ebooker's mobile strategy, July 2011:

Posted by Ellie England, Account Strategist